July - August 2020
Bels Ltd.
Brand assets design
In the summer of 2020, I got a request from a company for frozen vegetables that wanted to boost their sales by activating their social media platforms. I created a banner for an advertisement they placed on different websites, as well as numerous posts and post captions, advertising their products on social media. Our goal was to create enough material for social media, which they could then distribute in the form of paid ads on those platforms.
This collaboration resulted in other marketing assets that I created for them consequently - like brochures, posters, and leaflets.
We started by looking for the brand's distinctive features and unique selling point. Then we considered in what tone of voice they wanted to talk to their audience, taking into account the prevalent audience on social media: younger adults and teenagers.
All the posts I have created for them you can find on their Instagram page: https://www.instagram.com/belsfrozenfoods/