June 2021
Philips Solar Street Lighting
Infographic Design
In 2021 I spent six months as a graphic design intern at Signify’s marketing team. It was a challenging and exciting period in which I could get a taste of the corporate environment, work with an international team and create marketing materials for one of the world's leading companies, brands like Philips and Signify. One of the assets for Solar Street Lighting I got to work on is an Infographic visualizing and systematizing the main benefits.
During the process, I received feedback from different colleagues regarding the formulation of information, clarity, and the selection of words. As every asset was created in-house, I had to check with the Brand desk team, who ensured all visuals were on brand and consistent with the guidelines.
Working with Brand guidelines has been a valuable experience, as I learned how to find my way for creativity by working with the rules. This could be a challenge, but I also find it a great way to create visually consistent material for a brand. And there are always ways of experimenting with the already existing rules.
You can find it on the Philips' website: https://www.lighting.philips.com/main/products/solar (at the bottom of the page)