June 2020
Bulgarian Achievers
Logo and business cards design
One of my favourite logo designs is the one I created for a newly-found intercultural consultation company in the Netherlands. Iliana, the company's founder, approached me with a wish for a typographic logo to present and express the core values of Bulgarian Achievers in the best way.
For the logo, I aimed to embed and visualize the meaning of "achievers," as this is a keyword in the name. Represented by an arrow going up, I made it as a finishing line of the letter A while creating a composition of the company name's initials - BA.
For the business cards, there was a preferred image from the client, which corresponded well to the representation of the subject. I took the assignment of embedding this image onto the business card by adjusting the colors, removing some parts, and making it consistent.